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Findings reveal that the number of women game developers in Australia has recently increased, and although work culture stereotypes and poor workplace conditions persist overseas, Australian women are not experiencing these issues. Using a mixed-method, Grounded Theory approach, a large-scale census of Australian digital game studios was conducted, and followed up by semi-structured interviews of a small group of women game developers. Reviewing literature from the areas of computer science, information technology, and digital games, this study focuses on the impact of social, structural and cultural aspects, and how these factors might influence women choosing a career in the Australian digital games industry. In Australia, women’s level of contribution to game development is much lower than the USA, Canada, and UK. Women are underrepresented in the digital games industry all over the world. By exploring the prominent themes underlying women’s motivations to play casual games, the results provided potential new research directions for future research on women gamers from positively gendered perspectives. Results showed areas that were important to female casual-gamers included knowledge peripheral to games, domestic commitments and personal priorities influenced by gaming, and the social, financial, and emotional investment of games. The data were analysed for salient themes using Thematic Analysis. The participants comprised 16 adult female casual-gamers who completed two self-report online interviews (at the beginning and at the end of the study) and participated in an online blog/diary and discussion forum over a four-week period.

As a consequence, a study was carried out to examine salient themes in the experiences and motivations of females who frequently play ‘casual’ video games. However, the empirical literature has consistently shown that males play video games more frequently than females, that males play for longer periods, and that both genders are equally likely to view game playing as a masculine pursuit. Women are playing video games in ever increasing numbers.

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